Marketing and Communications-Technical Marketing Manager Education, Training & Library - Wilmington, DE at Geebo

Marketing and Communications-Technical Marketing Manager

3.
4 Full-time 1 hour ago Full Job Description Please note Beebe Healthcare Main Campus is located in Lewes, DE with other locations within a 22-mile radius in Sussex County, DE Team Beebe! One Beebe! Beebe Healthcare is one of the largest employers throughout beautiful Sussex County, DE and we have exciting career opportunities available for qualified professionals.
Marketing and Communications-Technical Marketing Manager The Technical Marketing Manager will play an integral role in the success of the Communications and Outreach Team, which drives growth and consumer engagement for the entire Beebe Healthcare system.
Contribute marketing experience with information technology expertise and experience to the development and implementation of communications and marketing strategies and campaigns.
Lead the implementation of new marketing/ communications-related software applications and other technologies, serving as the technical liaison between the communications and outreach team and all internal and external technology partners.
Determine the technical scope of potential projects, provide technical input, anticipate the technical lift, and ensure integration of desired functionalities into the project design.
Maintain and manage BeebeNet, Beebe's intranet, working with vendor(s) as necessary to troubleshoot, upgrade and ensure proper functioning of the site.
Oversee the deployment of new technologies by creating user flows, documentation, training guides, and conducting training that educates the Communications and Outreach Team on the new technology or enhancements to existing platforms.
Troubleshoot performance issues and perform routine maintenance such as updates/ upgrades, working directly with the external vendor and/or internal Beebe IS team members where necessary.
Maintain a regular communications cadence with Beebe's IS team to ensure alignment, compliance, and cross-functional information sharing.
Maintain knowledge of the latest digital trends and best practices, both within and outside of the healthcare industry, routinely demonstrating this knowledge through recommendations, plans, and training.
Ensure the team is fully leveraging the technology and that the appropriate performance indicators are defined and managed to remain on target with continuously improving marketing's effectiveness.
Lead an annual marketing technology review process, determining and suggesting modifications or changes based on performance of tool/ service, and emerging MarTech.
Establish and maintain a governance process for MarTech solutions, in collaboration with Beebe IS team.
Proactively enact procedures and processes which enable the team to maximize the use of all marketing technologies.
The technical marketing manager will report directly to the Director of Communications and Outreach, with a strong dotted line to the VP, Chief Communications Officer.
In order to be considered for the position, please visit our website www.
beebehealthcare.
org to fill out an application.
Requirements:
Demonstrated knowledge of the MarTech application landscape and experience in managing the integration of marketing application solutions.
Creative and technical thinker who researches, identifies, and adapts the latest marketing technology trends.
Strong technical aptitude and demonstrated ability to translate complex technical information to non-technical team members.
Working knowledge of the following:
CRM platforms, marketing automation, email automation, podcasting production, virtual presentation and meeting tools, analytics and data visualization platforms, content management platforms, and other marketing technology/solutions.
The following are also recommended:
digital asset management tools, chat bot applications, project management applications.
Proficiency in coding and scripting languages, such as SQL, Java, C, and.
NET.
2-4 years of demonstrated experience in a similar role.
Demonstrated ability to maintain a high level of productivity while managing multiple competing priorities and deadlines in a fast-paced, collaborative, and team-oriented environment.
Excellent written and verbal communication skills.
Responsibilities:
Lead the implementation of new marketing/ communications-related software applications and other technologies, serving as the technical liaison between the communications and outreach team and all internal and external technology partners.
Determine the technical scope of potential projects, provide technical input, anticipate the technical lift, and ensure integration of desired functionalities into the project design.
Maintain and manage BeebeNet, Beebe's intranet, working with vendor(s) as necessary to troubleshoot, upgrade and ensure proper functioning of the site.
Oversee the deployment of new technologies by creating user flows, documentation, training guides, and conducting training that educates the Communications and Outreach Team on the new technology or enhancements to existing platforms.
Troubleshoot performance issues and perform routine maintenance such as updates/ upgrades, working directly with the external vendor and/or internal Beebe IS team members where necessary.
Maintain a regular communications cadence with Beebe's IS team to ensure alignment, compliance, and cross-functional information sharing.
Maintain knowledge of the latest digital trends and best practices, both within and outside of the healthcare industry, routinely demonstrating this knowledge through recommendations, plans, and training.
Ensure the team is fully leveraging the technology and that the appropriate performance indicators are defined and managed to remain on target with continuously improving marketing's effectiveness.
Lead an annual marketing technology review process, determining and suggesting modifications or changes based on performance of tool/ service, and emerging MarTech.
Establish and maintain a governance process for MarTech solutions, in collaboration with Beebe IS team.
Proactively enact procedures and processes which enable the team to maximize the use of all marketing technologies.
Education - Essential:
Associate's degree in computer science, information technology, marketing, communications, business, or related.
Bachelor's preferred.
We are experiencing tremendous growth which allows us to offer more services to more people in more locations.
Beebe Healthcare offers you a healthy, supportive culture where you can truly flourish with an excellent patient-focused environment, and leading-edge technology.
Working at Beebe provides a feeling of community and a place to call home away from home.
Join our team of heroes today to take advantage of our excellent benefits and compensation package.
Visit our website www.
beebehealthcare.
org/careers to apply and for more information Phone:
302-645-3336 424 Savannah Road, Lewes, DE 19958 EOE Job Type:
Full-time
Benefits:
Dental insurance Health insurance Paid time off Vision insurance Education:
Associate (Preferred) Work Location:
One location.
Estimated Salary: $20 to $28 per hour based on qualifications.

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